GRESSINGHAM DUCK DEBUTS AT INTERMEAT

Speciality poultry producer Gressingham Foods is set to debut its famous Gressingham Duck in the German market at this year’s Intermeat exhibition in Düsseldorf.

The company – which is the exclusive global breeder of the Gressingham Duck – already supplies Britain’s ‘duck of choice’ to major supermarkets, independent retailers, butchers and an array of restaurants in the UK. With Germany increasingly demanding higher welfare standards from food producers, Gressingham believes that this is the ideal time to introduce its superior duck offering to the market.

The family-run business prides itself on maintaining rigorous welfare standards for its ducks, such as lower stocking densities, natural daylight and water for bathing as well as ensuring feed is made from cereals, with no unnecessary additives like bonemeal. These high standards of production are also, of course, complemented by the Gressingham Duck’s renowned higher content of breast meat, lower fat content and superior taste and texture.

William Buchanan, commercial managing director, comments: “While Germany’s duck market has grown significantly in the last few years, some of the producers traditionally supplying this market have not been able to meet the higher standards of breeding and welfare that the country’s consumers now demand. We’re confident that the Gressingham Duck will fill a gap in the market among retail and food service buyers seeking a premium product that is also produced to rigorous welfare standards.”

For further information visit Gressingham Foods on stand E74 in Hall 16 at Intermeat, from 12 to 15 September 2010. Alternatively, call +44 (0) 1473 735456 or visit www.gressinghamfoods.co.uk.

ENDS

Notes to editors: A family business founded in 1971, Gressingham Foods is the only company in the world licensed to produce Gressingham Duck, a unique cross-breed of wild Mallard and Pekin renowned for its superior taste and higher percentage of breast meat. Having built on the success of the Gressingham Duck, the company has extended its product portfolio to include other ducks, geese and poultry as well as speciality meats and ready meals under the Gressingham Foods name. As a result, Gressingham Foods and Duck are sold by many of the UK’s leading retailers and independent stockists, plus feature on the menus of top restaurants nationwide.

Gressingham Foods’ head office is based at Debach, Woodbridge, Suffolk IP13 6JW, UK. Call +44 (0) 1473 735456, email enquiries@gressinghamfoods.co.uk or visit www.gressinghamfoods.co.uk for further information.

For further press information at the exhibition please contact:
William Buchanan or Asif Khan on stand E74, Hall 16
Or after the event contact:
Helen Taylor or Danielle Howard at The Word PR
Telephone: +44 (0) 1603 761500
Email: danielle@the-wordpr.com

Issued on behalf of Gressingham Foods
by The Word PR, Norwich NR1 1RY, UK