Innovative trendsetter for the drinks shelf Shakeria – stylish pleasure with shake effect

Meggen/Lucerne– Swiss company Innoprax AG, Meggen, Canton Lucerne, launches a surprise with an innovative milk shake for the drinks shelf just in time for the start of the 2010 drinks season. Even the product name Shakeria fits the bill. It is linked to the incitement “shake it easy”, an upbeat variation of the legendary expression “take it easy”. The company presents its product at InterMopro 2010 in Halle 14/Stand D12.

Increased enjoyment with novel innovation

The new-style packaging in the form of a bar shaker is an eye-catching addition on the shelf, signalising modern lifestyle. Just a short shake creates particularly creamy milk froth. A striated interior surface allows for up to 40 percent frothing. A built-in telescopic straw permits stylish yet hygienic enjoyment. Thanks to a device enabling the straw to be closed, the drink can be re-sealed at any time thus making it the ideal companion for work and leisure. Shakeria can be frothed up again before each mouthful, giving the drink a refreshing, creamy taste right down to the last drop.


Intelligent solutions for more convenience

Products which make daily life simpler are ones which win out in the competition for shelf space in food retailing. In addition to special flavours, Shakeria features a series of intelligent details guaranteeing a competitive advantage. The patented packaging with its characteristic shaker form, the straw application with telescopic function and the re-closable straw stopper set new standards of enjoyment in the market segment of “on-the-go” products.

An “all-ages-product” in five tasty variations

Shakeria is a classic “all-ages-product“. With the five flavours macchiato and cappuccino made from freshly-brewed espresso, strawberry from fresh strawberries, Swiss chocolate and bourbon vanilla there is a something for every customer’s taste. www.shakeria.ch

Important trade information:

Each Shaker contains 250 ml.
Recommended retail price 1,49 €.
Each trading unit contains 8 Shakers per tray, one sort only.

Palette capacity is 27 trays per layer. 9 layers per palette give 1944 Shakers per palette.
Innoprax AG, Meggen, Schweiz, www.shakeria.com

Innoprax is an owner-run start-up company. Company manager and initiator for product development is Erich Kienle. Together with production partners, Innoprax develops creative and innovative product concepts and oversees all details of practical implementation through to market launch.

Product manufacture
Shakeria products are manufactured for Innoprax by Bina, Bischofszell (Schweiz) Nahrungsmittel AG (a subsidiary of Migros).
Press Contact
Helma Ohlendorf
Ohlendorf Public Relations
Johann-Strauß-Str. 3 a
48527 Nordhorn
Tel. 0049 (0) 5921 72 92 266
Mail@ohlendorf-pr.de