Pauline OUDIN joins SOPEXA Group as Managing Director of the US Agency

Pauline OUDIN has been appointed Managing Director of Sopexa’s US branch, starting December 1st 2011. She follows in the footsteps of Anabell BASSAT, who was appointed International Account Director within the Group’s Global Markets direction (Paris).

A political science graduate from Duke University and an NYU Stern MBA in Management, Marketing and Entrepreneurship, Pauline OUDIN honed her marketing and communications acumen at OGILVYONE NEW YORK and has headed up the interactive division of RDA INTERNATIONAL and the Digital division of NITRO US. She led into the digital space clients such as W Hotels, NIVEA, KRAFT, and MARS, amongst others.

She will now head up a team renowned for its expertise in trade marketing, press relations and digital marketing. She will report directly to Olivier MOREAUX, Director of Sopexa zone America.

“The arrival of Pauline OUDIN brings our US agency, with offices in New York, Chicago and Los Angeles, even greater levels of expertise in digital marketing. The Group’s mission is to provide its clients – brands and agricultural sectors alike – with the very best marketing services” explains Cecile BASSOT, Managing Director of the Group.